Palm Jumeirah is the world’s largest man-made island and is comprised of a two kilometer long trunk, a crown made up of 17 fronds, and a surrounding crescent, creating the easily recognized “palm” shape.
The Palm project was launched in 2001 by Nakheel with land reclamation starting in the same year. Since then the tourism, leisure and retail elements of the island have been developed, creating a spectacular, world-renowned residential and tourism destination.
After almost a decade our client started to recognize some improvement opportunities of the initial masterplan. This included simplification of overall pedestrian accessibility, creation of the main trunk boulevard, introducing new retail opportunities, increasing beach activities and elevating brand visibility.