The Boulevard is a destination retail development that is part of the planned extension of fast growing part of the town. This retail development is a section of a three phase retail project. The second phase will include 80 key luxury boutique hotel as well as additional retail and F&B outlet areas. This extension will provide 1.3 kilometer of premiere destination retail with vibrant street life and comprehensive entertainment opportunities. The vision is to create an extended itinerary setting that transcend traditional shopping experience with a wealth of local and international offerings that is enhanced with skillfully crafted built environment that nurtures pedestrian activities. This project capitalizes, enhances and celebrates the unique urban surroundings and reinforce the connectivity between the existing neighborhoods and new developments. The Avenue is a public venue that is accessible, convenient and an intelligent urban environment for city residents and tourist of all demographic spectrum.