Deira is one of the oldest communities in Dubai, rich with traditions, culture and one of the most important economic hubs in the region. The Deira Waterfront Development is located in the northern portion of the existing Deira District, across the street from the old Souqs and fronting the famous Dubai Creek. This project allows for the natural growth of the city, ensuring the economic success and vitality of the area.
With extensive strategic planning, unique cultural values, heritage and the sentiment of the creek experience were sensitively addressed. As the waterfront project progresses, an important part of the master plan is the close integration with the expansion of the Deira Wharfage and its growing opportunities for local merchants to conduct their businesses in their original forms.
The Deira Waterfront master plan is also adding many much desired components into the community such as plazas, parks, bicycle routes and transportation hubs. The existing retail shops, hotels, commercial zones, parking garages and storage areas will also be improved to fit the description of a mixed-use development.
Deira is moving into the new millennium; intelligently blending the past, present and future in this rapidly growing city.