One of the oldest five-star hotels in Dubai, the Jumeirah Beach Hotel exudes history and elegance. To elevate and update this destination resort—spanning seventeen acres along the Dubai shoreline—our team designed a new master plan, which improves guest accessibility and circulation. New walkways create better connections to the beach and adjacent attractions, and upgraded lighting and branded signage improve wayfinding. Additionally, we modernized the existing pools, beverage stations, and beach restaurants, growing the sense of service and luxury across various amenities. A colorfully designed Kid’s Club features bright murals and underwater motifs, catering to the younger resort guests. The transformation lends an air of opulence to the ultimate club and lounge for guests.