Deira Enrichment Project Hospitality
Deira Enrichment Project Hospitality
Dubai, UAE
The Deria Enrichment Project, which extends the historic Deira neighborhood through to the waterfront, includes numerous hotels among its many other amenities.
Client Ithra Dubai
Project Size 6.5 mil sqft | 610,200 sqm
Status Completed
Services Architecture, branding, development management, engineering, interior design, landscape architecture, master planning, pre-development studies, project management, site supervision, sustainable design
2,200
residential units
7,880
population
700 +
shops
40 +
restaurants
1,400
hotel rooms
8,000 +
parking spaces
Plot 03 Hotel Entrance

The Deira Enrichment Project (DEP) turns a massive section of underutilized seaside property into a dynamic extension of the historic neighborhood of Deira. With a design that retains the architectural themes, commercial activities, and traditional character of the district known for the Gold Souk (market), some sixty hectares (~150 acres) of property—previously used mostly for parking—will now be a vibrant area of the city, home to eight new hotels, hundreds of new shops, and dozens of new restaurants.

Plot 04 Hotel Interiors
Plot 04 Hotel Interiors

Every meter of the DEP is practical and alluring to suit the needs of those staying or conducting business in the area. With a combined fifteen hundred rooms across distinctive tiers of hotels, visitors have a variety of options for staying close to the Gold Souk—and the market’s new DEP extension. High-rise hotels provide stunning views of the water and city, while much of the street-level is reserved for shops and eateries linked by breezeways, bridges, and shaded walkways. The revamped Gold Souk metro station now shares a complex with a hotel—along with a mall, bus terminal, and office building. And the DEP’s numerous transportation options and garages also allow those guests of the neighborhood quick access to the rest of the city.

Plot 11 Hotel
Plot 03 Hotel
5 star hotel - plot 19
4 star hotel at one deira
4 star hotel - plot 14

Similar Projects

Corinthia Gewan Island Golf Club and Resort
Project
Corinthia Gewan Island Golf Club and Resort
Jumeirah Beach Hotel Outdoor Renovations
Project
Jumeirah Beach Hotel Outdoor Renovations
Palm 360 Towers
Project
Palm 360 Towers
Damian Jasna
Project
Damian Jasna
FIVE LUXE
Project
FIVE LUXE
Sofitel Palm Jumeirah
Project
Sofitel Palm Jumeirah
Sofitel Palm Jumeirah Interior Design
Project
Sofitel Palm Jumeirah Interior Design
Porto Arabia Yacht Club Interior Design
Project
Porto Arabia Yacht Club Interior Design
Porto Arabia Yacht Club
Project
Porto Arabia Yacht Club
Meydan Hotel Grandstand and Hotel Renovations
Project
Meydan Hotel Grandstand and Hotel Renovations