The mixed-use development on the shores of the man-made Al Marjan Island creates a self-sustainable community that elevates the vacation experience by offering social infrastructure to fulfill the desire for active entertainment or a laid-back relaxation experience. A plethora of common amenities offers community retail, water sports outlets, multiple food and beverage opportunities, and nightlife for those looking for an active experience. Long stretches of pristine beaches and secluded private villas and pools cater to vacationers looking for a quiet retreat. The overall community consists of landside villas, hotels, and residential buildings.

Rather than following a traditional product-based tourist development model, the client, the Development of Dubai Investment Real Estate (DIR), was looking for an experiential destination. The development is diversified and commercially viable through the mixed-use program, placemaking, and elevated buyer experience. It helps enhance DIR’s brand strength and helps buffer its investment from the market slowdown while creating a long-lasting signature destination.