PNC Investor Centers
PNC Investor Centers
Creating a new concept of Investor Centers for PNC, AE7 devised a series of spatial and material guidelines to create spaces that cater to new and existing clients through design principles informed by the best practices in hospitality.
Client The PNC Financial Services Group, Inc.
Project Size From 3,200 sqft to 5,200 sqft | From 300 sqm to 500 sqm
Status Completed
Services Architecture, branding, interior design, pre-development studies, project management

For PNC Bank, AE7 devised a strategy to reimagine its traditional banking as investment centers that reflect the evolving needs of modern clientele who are looking for a tailored financial advisement experience. The new guidelines transform the investor’s interaction with the brick-and-mortar location by creating an environment inspired by the hospitality industry. Teller booths, offices, and vaults are effectively replaced by a spacious, open concept lounge that incorporates high-end furniture and reflects the bank’s identity through a refined yet accessible color palette and choice of materials. Around the perimeter of the lounge, offices lined with floor-to-ceiling windows allow advisors to meet with clients in spaces that offer both privacy and transparency while bringing natural light into the entire space. The result is a new banking environment where new and existing investors feel comfortable building lasting relationships with their advisors within a space that can be as pleasant and enjoyable as visiting a local coffee shop.

Implemented concept in Wexford, PA
Proposed concept in Fox Chapel, PA

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