Deira Enrichment Project Retail
Deira Enrichment Project Retail
Dubai, UAE
The Deria Enrichment Project transforms Dubai’s waterfront with a mixed-use extension of the historic Deira neighborhood, featuring urban residences, charming shops, chic restaurants, delightful parks, and numerous hotels.
Client Ithra Dubai
Project Size 6.5 mil sqft | 610,200 sqm
Status Under Construction
Services Architecture, branding, development management, engineering, interior design, landscape architecture, master planning, pre-development studies, project management, site supervision, sustainable design
7,880
population
700 +
shops
40 +
restaurants
8,000 +
parking spaces

The Deira Enrichment Project (DEP) turns a massive section of underutilized seaside property into a dynamic mixed-use development, effectively extending the historic neighborhood of Deira towards the waterfront. With a design that retains the architectural themes, commercial activities, and traditional character of the district known for the Gold Souk (market), some sixty hectares (~150 acres) of property—previously used mostly for parking—will now be home to an assortment of apartments, condos, hotels, restaurants, cafes, shops, and office spaces, many of which reside within the same structures.

Retail

Every meter of the DEP is carefully planned to be practical and alluring to suit the needs of tenants, commuters, and tourists. For visitors, the revamped Gold Souk metro station, which now includes a mall, bus terminal, offices, and hotel overhead, provides easy access to the area’s many condos, hotels, and garages. High-rise apartments provide stunning views of the water and city, while much of the street-level space is reserved for shops and eateries linked by breezeways, bridges, bicycle routes, and shaded walkways. The plan promotes a sense of community, preserving the spirit of trade and entrepreneurship, and enhancing social interaction amongst residents.

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